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Kivvit • 2019 to 2023

University of Maryland

University of Maryland Office of Extended Studies engaged Kivvit to help ideate and create robust campaigns for each of their distinct program offerings. Going into the 2022–2023 academic year, University of Maryland released a campus-wide updated brand standards. Therefore, when creating a new visual approach for the Office of Extended Studies (OES), I adapted the new standards to create a look that distinguished OES from the other schools and programs at the university without it straying far enough to not continue to pull on its brand recognition. I developed a refreshed look to the year's multi-program campaign that featured language and imagery approriate and specific to the individual programs. Each program's campaign involved highly targeted platforms with channels of engagement including: social media, digital advertising, print materials, motion graphics, campaign emails, and discovery ads.