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Kivvit • 2020 to 2023

Pharmaceutical Benefits Managers (PBMs) State Campaigns

Kivvit worked alongside our client to launch coalitions of concerned residents from 25+ states. Serving as art director for each of these campaigns, our team developed individual branding and collateral for each state's initiative. Running multiple series of robust digital advertising campaigns, including multiple rounds of A/B testing, at the largest point, we had over 500 digital and print advertisements running simultaneously. These campaigns were intelligently designed to adapt easily across states, while remaining true to the individual state campaign's branding and visual approach.