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Kivvit • 2019 to 2020

Chicago Roadmap

Chicago Roadmap is a joint initiative between City Colleges of Chicago and Chicago Public Schools to promote continued education, creating a link between high school and college graduation and opening doors among all populations. Working as a part of a team of Kivvit designers, a logo mark for Chicago Roapmap was created and expanded upon in a detailed brand vision. The brand vision clearly shows not only how the logo and surrounding brand should be used and implemented but also takes it a step further by demonstrating how it will be used across a variety of sample materials. Once the brand was established, a variety of collateral was created including booklets, onesheets, social graphics, presentations and more.